Analytics Startup Heap Brings Its “Capture Everything” Approach To iOS Apps

TechCrunch

Heap, a startup aiming to bring a more comprehensive and flexible approach to analytics, is moving into mobile.

The Y Combinator-incubated company first announced its iOS integration about a year ago, but at the time it was an invite-only product in beta testing. More recently, the company has removed the beta label and opened the product to any developer.

Founder Matin Movassate contrasted the experience of using Heap with the process at Facebook, where he previously worked at a product manager. If he had a data-related question, he had to ask an engineer to write the necessary code, then it would take weeks for the data to “trickle in”, and then he’d have to work with a data analyst to actually get a report that answered his questions. (Movassate said there are similar experiences when using most analytics products.)

“A lot of times you end up working with…

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