Tech Founders Talk About Why The New ‘Entrepreneur Barbie’ Matters

TechCrunch

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The impact of Barbie on young girls’ self-image and aspirations has been a controversial topic for decades. But this week, Mattel, the toy company that makes Barbie, took a small step in a positive direction with the official launch of Entrepreneur Barbie as its latest “career of the year” doll for 2014.

In a lot of ways, on the surface Entrepreneur Barbie looks a lot like, well, regular Barbie: She’s packaged in a pink box, with drastically unrealistic physical proportions, a glossy smile, and perpetually pointed toes. What sets her apart is that she comes with all the trappings of running a modern business, including a tiny toy smartphone, tablet, and briefcase. (With Barbie, the accessories are the message.)

Really, though, I suppose the most important thing is she’s got the backstory of being an entrepreneur. When young girls play with Barbie, they’re really just using their…

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